roma pane & dolci.
century-old. infinitely-new. three generations of artisan baked goods, handcrafted to taste.
Artisan bakery serving the craftsmanship of three generations, in a classic-modern blend.
ROMA is a century-old bakery with a focus on artisanal production and signature pastries. Proud of their traditional history and contemporary influence, the identity needed to be elegant, timeless, and steeped in modern minimalism.
Homemade Italian panettone & macarons. International pastry delights with colour.
A minimalist, modern, yet timeless identity for one of the finest panetterias was derived from the iconic Colosseum in Rome, Italy, the namesake of this identity. The roundel features of the ampitheatre’s archways and modern typeface formed an identity in minimal colour, allowing the warm tones of bakery specials to splash visual cues instead. Highlighting the colour of a special macaron or pannetone by reducing the branding palette reimagines the flavourful experience a visitor is greeted upon entering the storefront.
Inspired by the warm colours of baked bread, the singular orange highlight snatches brief glimpses of attention from passerbys in a brand otherwise characterised in monotone. Dark, earthly tones underline the instore experience to be one of calmness, creativity, and minimal visual cues in a world of smell.
Proud of their Italian-Argentine roots and recognised pastry chef Fabio Mandia, the contemporary international influence is visible in traces across the traditional Italian panetteria. From homemade Italian panettone and macarons to global delights, ROMA blends Italian flavour into an artisan handcrafted product.
