Challenging briefs are challenging for a reason. The Wear Opal campaign is no different - how do we promote a product designed around the concept of fear, without invoking fear?

Opal celebrates personal safety as a form of self-care; an elegant, discreet, modern-day amulet designed as a powerful tool, seamlessly integrated into everyday life.

This brand position transforms the ring into more than a functional object; it’s a symbol of quiet strength and confidence.

The identity reflects this vision through sleek, minimal design paired with protective, aura-like elements, evoking a sense of calm and resilience.

Opal redefines safety, resonating with those who seek beauty, functionality, and peace of mind in one essential piece.