sound of fabric.
celebrating the beauty of fabric. simplicity of a good fabric doesn’t need anything more.
Sound of Fabric is a fashion brand that celebrates the beauty of fabric.
The creative team took this idea to heart, manually exploring engraving small pieces of fabrics with the literacy of the name.
The modular visual system was later inspired by the results of this exploration, with traces of its footprints, textures, and combinations present throughout the brand experience.
‘Even when it seems there is none, patterns continue to show in fabric.’
Colour was added digitally, like the sound in composition and defining a vibrant palette inspired by the solfège scale.
The logo stands out in a bold black typeface, similar to the tonal dynamic markings often found between staves in sheet music.
The photography project showcases the simplicity of a good fabric, proving it does not need anything else to stand out.
