älva.
notice the beautiful around you. the light, gentle, and fabulous women’s brand of tenderness.
älva is a women's clothing brand bringing a sense of whimsy and delicacy to contemporary fashion.
Drawing inspiration from the lightness of folklore and the ethereal charm of characters like Tinker Bell, älva designs dresses that feel timeless, romantic, and gently dreamlike.
The visual identity was developed to reflect this feminine spirit, with a soft, curated palette of summer pastels and typography that pairs flowing script with refined serif fonts. The result is a brand that feels airy and elegant - bridging fantasy and modernity with a subtle confidence.
Advertising collateral was created across both print and digital platforms, with layouts designed to let the garments breathe. Photography direction focused on natural light and open spaces, further enhancing the brand’s sense of freedom and lightness. Each asset, from lookbooks to instore signage, was crafted to feel like an extension of the garments themselves: delicate, intentional, and quietly expressive.
älva’s identity invites its audience into a world of softness and self-expression, where beauty feels effortless and style is woven with storytelling.
