The identity and marketing suite were developed to reflect this sensibility: calm, refined, and distinctly local. The tone is understated but confident, with visual elements evoking the coastal landscape - sunlight on water, soft sand hues, and the architectural rhythm of the shoreline.

All marketing materials were designed to align with the development’s atmosphere and aspirations. This included updates to the sales book and brochures, creation of new digital banners, and the design of handouts for floor plates and floor plans. The Schedule of Finishes documents were also reworked to bring consistency across all brand touchpoints, ensuring every interaction was considered and coherent.

Illustration and layout choices were used to soften the technical nature of property marketing, introducing warmth and approachability without sacrificing clarity. As a result, Bathers Collaroy presents a compelling visual narrative - one capturing the ease and intention of a life by the sea.