gula catering.
excessive indulgence. wickedly delicious. gula does it right.
Gula is a food catering and private chef for-hire organisation based in Sydney, Australia.
Sharing the Spanish definition ‘gluttony’, Gula prides itself on ‘guilty’ eating; one which fills both the stomach and the experience of doing so.
It was therefore imperative we conveyed a sense of comfort within the brand. Using old Spanish-inspired illustration styles and a palette resembling signature dishes, Gula represents food like no other business.
‘It was important the colours represented the Spanish artisan style of modern history periods, when the culture developed into where it is today. The joy of eating together and the comfort of doing so.’
‘The roundest of rounds, and the squarest of squares.’
The Gula logo is derived from the circular uniform of a dining plate or kitchen pan, composed in a box. The idea of a presented dish packaged in a box fits the purpose of a for-hire food catering business for delivery absolutely perfectly.
‘Uniform boundary for stochastic food, as seen at home’
Iconic features of Spanish dishes; notably socarrat from paella, refines a texture like no other. While the logo is uniform, all illustrations are hand-drawn without rulers, grids, or guides - a truly unique set of icons.
