The brand takes its inspiration from a striking logo in which the 'O' letters are transformed into circles, becoming the central elements of the identity, reminding us of the wine stains of a bottle, a glass over the table, or even the bubbles of sparkling wine.

The illustration system merges the main concept with the classic stripes of deck chairs and umbrellas to build a timeless summer vibe aesthetic, combined with an original colour palette inspired by different drinks: the red of Malbec, the yellow of Whisky, and the pink of Rosé wine.

To recall the style of old wine labels, we set some typographical assemblies to enrich the visual identity. The result is a bold, classic brand, deeply memorable to the eye.