tanica.
a burst of modern botanicals. best enjoyed with a sea breeze and a table full of friends.
Tanica is a new Australian aperitif, crafted with botanicals and designed to bring a modern sensibility to the tradition of pre-dinner drinks.
The brief called for more than just a striking visual identity - it required a clearly defined brand strategy to position Tanica as both a product and a lifestyle choice, appealing to a younger audience seeking freshness, lightness, and authenticity.
The strategic foundation was built around the idea of reframing the aperitif from a ritual of heritage into a modern moment of connection. Where traditional European aperitifs often lean into nostalgia, Tanica was shaped to feel forward-facing: bright, coastal, and casual, yet refined. This was not just a visual decision but a deliberate shift in tone, behaviour, and audience engagement.
‘The brand would need to live as comfortably on a boutique bottle shop shelf as it would on the table at a long afternoon lunch.’
The brand positioning, a burst of modern botanicals, became the anchor for a larger messaging framework - celebrating freshness not only in flavour, but in thinking. Visual storytelling focused on vibrancy and generosity: bold use of colour, fluid patterns inspired by the natural ingredients, and our signature modular design system across packaging, campaign creative, and digital environments. Photography and motion assets reinforce the sensory appeal of the product, with soft lighting and coastal textures that hint at salty air, citrus peel, and sun-warmed glassware.
A lifestyle tone of voice further brings Tanica’s world to life. Light-hearted but never throwaway, it communicates the brand’s ethos of shared enjoyment and laid-back sophistication. Every touchpoint, whether a tasting note, a social caption, or a shelf talker, was designed to feel effortless and optimistic, evoking long tables, golden hours, and the subtle ritual of opening a bottle in good company.
The result is a brand moving confidently away from old-world formality and into a distinctly Australian space: modern, social, and full of flavour. Tanica is more than a drink - it’s an invitation to pause, gather, and savour the moment.
