Opened in 1992, Mancini’s Pizza is an icon recognised by Belfield locals for more than a quarter century. Family-owned and family-run, traditional Italian cuisine spanning generations found its way from hometown Napoli to inner-west Sydney, Australia.

Inspired by traditional woodfired pizza kitchens, the brand image highlighted a logo and wordmark reminiscent of a pizza cutter fresh off a tomato base - the most common, traditional, and well-known sauce. All of this was emphasised upon highly-textured white materials, such as embossed paper, in-store drywall, and patterned takeaway pizza boxes and coffee cups, all inspired by the movement of flour within the kitchens.