warm arm.
friendly hugs of warmth and trust since 2018.
‘Warm arm is the friendliest of them all.’
Russian fashion brand Warm Arm has one purpose: be the comfort zone of every wearer. The softest, cuddliest, and friendliest of them all.
Across latin and cyrillic characters, the typography imitates soft curves, often seen in clouds and pillows - two universal comfort zones.
Including mathematical parentheses into the English wordmark ‘hugs’ a common module, emphasising warmth and comfort from start to finish, representing Warm Arm as the go-to women’s comfortwear option.
‘Unsustainable warmth goes cold. Warm Arm will always be warm’
Sustainable from the start.
The in-store experience ensures shoppers immediately see eco-friendly practices from their first entry. Paper bags represent a small fraction of recycling efforts.
Warm until the end.
Box bursting full or not, recycling materials is held in high regard. Warm arm continues sustainable delivery right onto the doorstep of every consumer, anywhere in the world.
